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In This Era of Meaningful Media, Marketers Must Lead With Empathy

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BBC and Havas Media's 'Dracula' wins Grand Prix at 2020 Outdoor Media Awards

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Community and a Catch-22: Peter Mears on Meaningful Media in the Time of Covid-19

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COVID-19: Media Behaviors Reports

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PUMA and Havas Media dominate the uncharted with hologram sneaker drop

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Exploring Meaningful Media

Worthwhile video content - Brut.

Impacting culture through brand partnerships – Refinery29

At Havas Media, we invest in media that matters.

We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to.

The Mx System creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences.

Because we believe that more meaningful media can help 
build more meaningful brands.

Peter Mears , Global CEO , Havas Media Group

At Havas Media, we invest in

media that matters.

Part of Havas Group, Havas Media operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport.

Our global team

Peter Mears
Global CEO , Havas Media Group
Alfonso Rodés Vilà
Chairman, Havas Media Group , Chairman, Havas Group Spain
Greg James
Global Chief Strategy Officer , Havas Media Group
Marc Schader
Global Chief Client Officer , Havas Media Group
Jorge Irizar
Global Chief Operating Officer , Havas Media Group
Céline Merle-Béral
Chief Human Resources Officer , Havas Media Group
Erin Flaxman
Global Chief Growth Officer , Havas Media Group
Cyril Joyet
Global Chief Financial Officer , Havas Media Group
Xavier Miret Carceller
Global General Counsel , Havas Media Group

Your dedicated team

Colin Kinsella
CEO
Havas Media Group North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Barbara Kittridge
EVP, Business Development
Havas Media North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Lisa Rodriguez
Chief Talent Officer
Havas Media Group North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Hillary Meahl
VP, Marketing and Communications Director
Havas Media North America
10 Summer Street
Boston, MA 02110
+1 617 425 4100

Meet some of our client partners from around the world

Our work

PUMA’s NYC Flag Ship Grand Opening

For the opening of PUMA’s Flagship Store in NYC, we launched the first campaign optimizing digital rideshare vehicles and taxi tops programmatically, by leveraging FireFly’s unique technology. The campaign optimized for in-motion, geo-targeted consumers across different locations and times of day, delivering memorable, high-impact motion graphic content promoting and driving consumers to the new store.

Client: PUMA

Agency: Havas Media US

VIVe: The First 100% Rural & Electric Car Sharing Service

Tasked with raising awareness for Hyundai’s new range of electric vehicles, we launched VIVe, the first car sharing service that is 100% rural & electric. The new service acted as a media outlet for showcasing the electric models, reaching an audience who live outside the big cities.

Client: Hyundai

Agency: Havas Village Spain

Killing Eve

For the premiere of TV series Killing Eve, we created a communication campaign across digital, social and OOH in Milan, Rome and Naples. In Milan, we implemented the first ever “Moohbile Real Sync” campaign in Italy, allowing users to interact with DOOH screens through their smartphones.

Client: TIM

Agency: Havas Media Italy and Havas Milan

Creating retail–traffic through intelligent GPS data mapping

Using mobile geolocalization technology, ALDI avoided an expected 40% increase in flyer distribution costs by identifying the neighborhoods that had the highest concentration of ALDI clients and those with few or none. We reduced distribution in low interest areas saving €2.2M and used the savings to invest in improving ALDI’s digital presence to attract a much more modern segment.

Client: ALDI

Agency: Havas Denmark

Project SAVE

Project SAVE – Signage & Adspace Versatile for Emergencies – implemented in the Valenzuela, one of the Philippines’ most flood-prone cities, saw outdoor advertising formats, including billboards and banners, double up as boats, life-rafts, spinal boards and other disaster response equipment that could be deployed in as fast as 18 seconds.

Client: City Government of Valenzuela

Agency: Havas Ortega and Adcity Philippines

Finish Kadin Series Integration Campaign

In order to turn Finish’s sponsorship into a true brand experience, we set out to make people watching ‘Kadin’, the most popular TV series in Turkey, believe they were going to an ad break, only to have it turn into a continuation of the previous scene just after the ad break was announced.

Client: Finish / Reckitt Benckiser

Agency: Havas Media Turkey

Oops

This was a ground-breaking entirely media led campaign where the media truly became the message. We used outdoor to evoke that ‘oh sh*t!’ feeling when you drop and smash a phone as we launched free screen repair for O2 as part of an industry-first for new iPhone sales.

Client: O2

Agency: Havas Media and Adcity UK

Kia Lead Generation

To offer visitors the best digital experience, improve the conversion rate from click and visit to the website, to test drive or sale, we created a complete digital ecosystem that considered all the steps that lead to a sale and then integrated it into Kia’s Call Center and CRM.

Client: Kia

Agency: Havas Media and Ecselis Spain, powered by DBi Spain

Newsroom

August 3, 2020

Technology is key for Hong Kong brands’ evolution

August 3, 2020

Havas Media Group Extends Long-Term Partnership with Telefónica

August 3, 2020

COVID-19: Media Behaviors Reports

July 27, 2020

Live TV, social media, VOD, radio, streaming and podcasts all see decrease in...

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