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Exploring Meaningful Media

Havas Media Grows Through ‘Meaningful Media’ Research

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Havas Media wins TripAdvisor global media account

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Meaningful Brands 2019: Meaningful Matters

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O2 Oops

Kia: Data-Driven, Consumer-Minded

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Trusted environments in a disruptive era – The Guardian

Enhancing OOH Experiences – Intersection Media

At Havas Media, we invest in media that matters.

We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to.

The Mx System creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences.

Because we believe that more meaningful media can help 
build more meaningful brands.

Peter Mears , Global CEO , Havas Media Group

At Havas Media, we invest in

media that matters.

Part of Havas Group, Havas Media operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport.

Our Team

Peter Mears
Global CEO , Havas Media Group
Alfonso Rodés Vilà
Chairman, Havas Media Group , Chairman, Havas Group Spain
Greg James
Global Chief Strategy Officer , Havas Media Group
Marc Schader
Global Chief Client Officer , Havas Media Group
Jorge Irizar
Global Chief Operating Officer , Havas Media Group
Bret Leece
Global Chief Data & Innovation Officer , Havas Media Group
Céline Merle-Béral
Chief Human Resources Officer , Havas Media Group
Erin Flaxman
Global Chief Growth Officer , Havas Media Group
Cyril Joyet
Global Chief Financial Officer , Havas Media Group
Xavier Miret Carceller
Global General Counsel , Havas Media Group

A dedicated team around the world

Colin Kinsella
CEO
Havas Media Group North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Barbara Kittridge
EVP, Business Development
Havas Media North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Lisa Rodriguez
Chief Talent Officer
Havas Media Group North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Hillary Meahl
VP, Marketing and Communications Director
Havas Media North America
10 Summer Street
Boston, MA 02110
+1 617 425 4100

Meet some of our client partners from around the world

Our work

Oops

This was a ground-breaking entirely media led campaign where the media truly became the message. We used outdoor to evoke that ‘oh sh*t!’ feeling when you drop and smash a phone as we launched free screen repair for O2 as part of an industry-first for new iPhone sales.

Client: O2

Agency: Havas Media and Adcity UK

Kia Dealer Coop Platform

In order to increase footfall in Spanish Kia dealerships, we created the “Kia Dealer Coop Platform”, a system that planted the first seed of digital transformation and made it easy to create and manage Google Display campaigns, turning Kia dealers into Google Display advertising experts.

Client: Kia

Agency: Havas Media and Ecselis Spain, powered by DBi Spain

#Be Heard –AJ Fight of the Century

See how Beats reinforced its products’ connection with British sporting achievement by teaming up with Anthony Joshua as he prepared to fight Wladimir Klitschko in April 2017.

Client: Beats by Dre

Agency: Havas Media UK

Deforested Bones

We needed to raise awareness in Colombia about deforestation, so we decided to use art as a tool and created an exposition called Deforested Bones. We transformed the remains of dead trees in deforested areas and built them into life-size sculptures that represented the main threatened species in Colombia.

Client: Museo de Historia Natural, Universidad Nacional de Colombia

Agency: Havas, Havas Media and Havas SE Colombia

Emirates The Taste

Using food as the universal vehicle to drive Emirates brand perception, we partnered up with popular TV show “The Taste” and took viewers on a culinary trip around the world. Using meaningful and inspiring content, Emirates whetted the viewers’ appetite for the discovery of new destinations.

Client: Emirates

Agency: Havas Media Germany

The Bottom 100

Aiming to raise awareness of global poverty, we created The Bottom 100, a world-first initiative revealing the personal stories of one hundred of the world’s poorest individuals across the globe, who are struggling at the other end of the many global ‘Rich Lists’ that are published each year.

Client: Fund for Peace

Agency: Havas Village Australia (Host/Havas, Havas Media and Red Agency)

Kia Lead Generation

To offer visitors the best digital experience, improve the conversion rate from click and visit to the website, to test drive or sale, we created a complete digital ecosystem that considered all the steps that lead to a sale and then integrated it into Kia’s Call Center and CRM.

Client: Kia

Agency: Havas Media and Ecselis Spain, powered by DBi Spain

BFGoodrich Building for the Backcountry

Outdoor lifestyle content that demonstrated the toughness and traction capabilities of the BFGoodrich KM3 tire. See how this seamless and native integration highlighted key passion points for the target audience while keeping brand performance top of mind.

Client: Michelin

Agency: Havas Media Chicago

Newsroom

September 9, 2019

TripAdvisor Appoints Havas Media as Global Agency of Record

August 27, 2019

How brands can stay meaningful in China’s agnostic ecommerce arena

July 29, 2019

Puma brand boss on harnessing Havas’ music and culture relationships ...

July 24, 2019

Havas Media Group Delivers Meaningful Media Engagement Through New Mx Metho...

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