Case study video
The Bottom 100
Client: Fund for Peace
Agency: Havas Village Australia (Host/Havas, Havas Media and Red Agency)
Aiming to raise awareness of global poverty, we created The Bottom 100, a world-first initiative revealing the personal stories of one hundred of the world’s poorest individuals across the globe, who are struggling at the other end of the many global ‘Rich Lists’ that are published each year.