Havas Media has announced Katerina Sudit as President of Havas Media NY effective immediately. She will focus on talent, strategy and growth in her role as the new media leader of the New York Village, which brings together all elements of the agency’s operations under the same roof with a flat structure across divisions. Sudit will report to Colin Kinsella, CEO North America of Havas Media.
“Kat leans forward with media partners in the development of never-been-done-before ideas, building brands and, importantly, contributing to building businesses,” said Kinsella. “I’ve known and worked with her for several years and couldn’t be more excited for her to join. She’ll bring great energy, smarts and creativity to the New York office and serve as the new media ‘mayor’ of the New York office.”
Sudit comes to Havas Media from Mindshare, where she won and led large scale accounts including Chanel and Booking.com. She has been in the business for 20+ years, having started on the creative side as a copywriter and thereafter working in various roles across media planning, communications planning and client leadership, both in the US and internationally. Most recently, Sudit spent the last eight years at Mindshare overseeing a suite of businesses across the luxury, ecommerce, spirits and retail categories. In this role, she also co-managed the agency’s New York office, bringing to life initiatives such as mentorship programs and a dedicated client leadership practice.
Prior to joining Mindshare, Sudit worked for Starcom in Singapore, looking after communications planning in the APAC region and key global hubs for Procter & Gamble. She has worked across a wide spectrum of marquee clients and categories such as Richemont, Bacardi, P&G, Unilever, MOMA, Nestle Purina, Nokia, Masterfoods, Clearasil, Danone, TGI Fridays, CVS and Walmart. Sudit founded the Mindshare Disruptor Group, which supports brands such as Booking.com, AthenaHealth and Blue Apron – nimble, successful outfits that have broken through in in today’s chaotic business and media climate.
“I deeply believe that the brands successfully navigating the current chaotic marketing climate are ones which have built meaningful connections to consumers,” said Sudit. “I’m thrilled to be a part of an agency that embeds this philosophy into its go-to-market approaches for brands.”
About Havas Media U.S.
Havas Media U.S. draws together the global media expertise of Havas Group, one of the leading global communications and marketing companies in the world. Recently named Adweek Magazine’s 2016 U.S. Media Agency of the Year, it consists of three media brands, Havas Media, Arena Media and FullSix Media, as well as Havas Sports & Entertainment, the industry’s largest brand engagement network. Havas Media U.S operates four fully integrated “Villages” in New York, Chicago, Boston, and San Francisco, while leveraging the strength of the Havas Media’s global network which operates in 118 countries and employing more than 5,600 people. Havas Media U.S. delivers a full scope of marketing capabilities, as well as integrated specialty units such as Havas Health Media, mobile consultancy Mobext, social media unit Socialyse, and search unit Ecselis.