Maria Garrido, Havas X CEO and SVP Brand Marketing, Vivendi discusses Cannes Lions 2018 and trends in the marketing industry with CNBC's Karen Tso.

Maria Garrido shares her views on disruption, content, social media and the need for more meaning in marketing.

Looking to the future she discusses the power of social media and entertainment as brands and agencies try to move beyond traditional marketing and understand how this new communications ecosystem can drive better business results.

Havas Group’s Meaningful Brands study provides a backdrop to many of her comments on how brands can use analytics to help break down silos and close the gap between traditional agencies and the entertainment industry. She ends by explaining the benefits of the Vivendi and Havas partnership.

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