In 1983, Pierre joined Promopub, the Chalhoub Group’s Dubai-based communication agency. He was serving as General Manager of Promopub in 2001 when the agency joined the Havas network and two years later was named Regional General Manager of the resulting agency.
In 2006, Pierre was appointed Regional Managing Director for Havas Middle East, covering all the GCC countries, the Levant and Egypt. Pierre is also the Regional Managing Director of Havas Media Middle East.
He obtained his B.S. and M.S. in Management from Purdue University, Indiana and speaks Arabic, French and English.