TripAdvisor Appoints Havas Media as Global Agency of Record
TripAdvisor, the world’s largest travel platform, announced today the appointment of Havas Media as its global media buying agency of record. The new integrated marketing partnership will capitalize on Havas’ position within Vivendi, the parent company of Universal Music Group, among others.
By leveraging its relationship with Vivendi – a media, content and entertainment leader – Havas will help strengthen the importance of the TripAdvisor brand with its current base of hundreds of millions of travelers globally. Furthermore, the firm will help TripAdvisor better engage new audiences of increasingly mobile and millennial travelers though innovative and integrated sponsorship experiences, content offerings and membership opportunities.
“As a brand that has consistently served the needs of our global community for 20 years, we know the TripAdvisor of the future will be a personalized and digitally-minded platform that is relevant to a new generation of travelers,” said Lindsay Nelson, president of core experience for TripAdvisor. “Our partnership with Havas will help TripAdvisor deepen our relationship with our existing members, but also tell our brand story to a younger generation of travelers looking for that unique and amazing travel or dining experience that they won’t discover anywhere else.”
“We’re thrilled to have been named TripAdvisor’s media agency-of-record at such an exciting time for the organization,” said Peter Mears, Global CEO Havas Media Group, “The opportunity to demonstrate not only the skills within Havas Media to build more meaningful brands, but to do that in combination with the power of Vivendi with music, gaming, publishing and live experiences is testament to the uniqueness of our position in the market.”
Work will be led from Havas Media in the United States, managing campaigns across North America and other international markets.
The appointment of Havas Media is happening concurrently with an ongoing creative agency review as TripAdvisor looks to better communicate how its platform is a differentiated experience for travelers and diners seeking relevant advice from others like them.
About Havas Media
Havas Media is the main media brand of Havas Media Group and operates in 144 countries. Havas Media agencies service clients through a portfolio of specialist teams that span media, strategy, international management, digital, mobile, social media, experiential, entertainment and sport. We believe that more meaningful media can help build more meaningful brands.
TripAdvisor (NASDAQ:TRIP), the world’s largest travel platform*, helps 490 million travelers each month** make every trip their best trip. Travelers across the globe use the TripAdvisor site and app to browse more than 760 million reviews and opinions of 8.3 million accommodations, restaurants, experiences, airlines and cruises. Whether planning or on a trip, travelers turn to TripAdvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. TripAdvisor, the ultimate travel companion, is available in 49 markets and 28 languages.
The subsidiaries and affiliates of TripAdvisor, Inc. own and operate a portfolio of websites and businesses, including the following travel media brands: www.airfarewatchdog.com, www.bokun.io, www.bookingbuddy.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com,www.thefork.com (including www.lafourchette.com, www.eltenedor.com, and www.restorando.com), www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.vacationhomerentals.com and www.viator.com.
*Source: Jumpshot for TripAdvisor Sites, worldwide, February 2019
** Source: TripAdvisor internal log files, average monthly unique visitors during season peak in Q3 2018
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